When Bill Clinton ran for President, he brought Hillary into the equation. Bill's appeal: a "two for one." What's not to like about benefitting from the experience and commitment of two accomplished public servants?

So what might Obama bring to the White House?

How about a critical-mass manifestation of George H.W. Bush's "a thousand points of light"?

It's the perfect storm:

• a candidate with a community organizing background;
• expert use of the Internet to efficiently connect and mobilize the masses; and
• a huge and growing database of Obama activists, most of whom have flagged those issues -- Economy, Education, War, etc. -- that personally matter most.

Never before have we had the means and national motive to engage individuals en masse, after an election to contribute to solving social and environmental challenges.

My prediction: an Obama administration will redefine how the Democratic Party has traditionally addressed problems. Go odbye "government handouts." The new paradigm will be top-down change from within government and simultaneous, massive, organized bottoms-up citizen solutions, state by state.

oday's tsunami of online supporters mobilizing to sweep Obama into the Oval office, can be -- should be --tomorrow's Change Agents. Not since WW II has there been such tremendous potential for grand-scale change.

Case in point: next month Obama will have raised more funds than every other presidential candidate in history. This, before he's even won his party's nomination.

The latest news cycle is preoccupied with the possibility that Obama, freed by the surprising windfall of his web-based public bankroll system, may renege on a promise to accept government public campaign funding of $84 million to each party's nominee. And that would be a bad thing...??

Already Obama is acting as if he is President, leveraging his powerhouse community.

The "Obama Organizing Fellowship" announced last week promises to "train a new generation of leaders. That will not only to help us win this election but help us revive our democracy in communities all across the country," he says.

For businesspeople, Fast Company's "Brand Called Obama" is a must-read. It examines "the degree to which (Obama's) success indicates a seismic shift on the business horizon" is a "case study of where the American marketplace -- and, potentially, the global one -- is moving." Choice tidbits:

• "Politics, after all, is about marketing -- about projecting and selling an image, stoking aspirations, moving people to identify, evangelize, and consume."

• "[Obama's] openness to the way consumers today communicate with one another, his recognition of their desire for authentic "products," and his understanding of the need for a new global image -- all are valuable signals for marketers everywhere."

• "Obama has his greatest strength among the young, roughly 18 to 29 years old, that advertisers covet, the cohort known as millennials -- who will outnumber the baby boomers by 2010. They are black, white, yellow, and various shades of brown, but what they share -- new media, online social networks, a distaste for top-down sales pitches -- connects them more than traditional barriers, such as ethnicity, divide them."

• "It is a reflection of what America will be: a postboomer society. He has moved beyond traditional identity politics. And whether it's now or a decade from now, the new reality he reflects will eventually win out."

• "Obama has deftly embraced -- and been embraced by -- the Internet. His campaign has deputized soccer grandmoms and hipsters alike to generate new heights of viral support. And he has been exceptionally successful at converting online clicks into real-world currency: rallies in the heartland, videos on YouTube, and most important, donations and votes."

• "Social networking poses challenges for marketers, no matter what -- or whom -- they're selling. Traditional top-down messages don't often work in an ecosystem where the masses are in charge. Marketers must cede a certain degree of control over their brands. And that can be terrifying. (Remember that "I got a crush on ... Obama" lip-synched YouTube tribute?) Yet giving up control online, in the right way, unleashes its own power."