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Bookshelf

Cradle to Cradle: Remaking the Way We Make Things
William McDonough and Michael Braungart

Green to Gold
Daniel C. Esty and Andrew S. Winston

The Influentials
Ed Keller and Jon Berry

Life After the 30-Second Spot
Joseph Jaffe

Linked: How Everything Is Connected to Everything Else and What It Means
Albert-Laszlo Barabasi

The Necessary Revolution
Peter Senge, et al

Natural Capitalism: Creating the Next Industrial Revolution
Paul Hawken, Amory Lovins and L. Hunter Lovins

Purple Cow
Seth Godin

The World is Flat
Thomas L. Friedman

A Whole New Mind: Why Right-Brainers Will Rule the Future
Daniel H. Pink

Word of Mouth Marketing
Andy Sernovitz

The Advertiser-Consumer Breakup

Submitted by willow on Wed, 2007-09-26 11:13.

Advertiser/Consumer Breakup video Best Practices Microsoft Digital Advertising Solutions Word of Mouth

A humorous, spot-on take on the state of the Advertiser-Consumer relationship these days. Created by Geert Desager for Microsoft Digital Advertising Solutions, it's well worth two minutes to view.

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