Tappening: Bottled Water Jujitsu
Submitted by willow on Tue, 2008-01-22 00:34.
How do you foster more mindful consumer behavior?
Take a cue from this sustainability campaign: Tappening, a brilliantly simple brand ambassador program in praise of tap water. Rather, not bottled water.
Their formula? Seems to be:
Blank reusable Nalgene (it looks like) bottles +
1 Logo +
1 Blog with e-commerce capability +
1 strategically placed story in AdAge about a potential PR stunt targeting Coke -- seven months out (!) so whether or not (and how) Coke responds will continue to make Tappening news =
A flurry of blogosphere buzz +
1,310,886 page views as of today.
A very, very nice start. We'll be watching how this one continues to unfold.
And if you missed the rerun of Oprah's Earth Day "Going Green 101: Resources for Your Family" program, catch highlights here.
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technoratiNalgene
Submitted by Jo-Lynne (not verified) on Wed, 2008-01-23 11:44.
I
I applaud Nalgene for its commitment to the environment. I agree that decreasing landfill waste generated by plastic water bottles would be a tremendous achievement beneficial to the environment, animals and people alike.
As someone who has been touched by breast cancer, I now ask Nalgene to go one step further in protecting the environment by discontinuing the manufacture and sale of polycarbonate water bottles. As you know, one of the building blocks of polycarbonate plastic is bisphenol A (BPA). BPA is a known endocrine disruptor that puts our health and the health of our children at risk.
Nearly 200 articles published in peer-reviewed scientific journals have shown that BPA has adverse health effects. In one recent example, research conducted at Tufts University demonstrated that in-utero exposure to BPA, even in extremely low doses, increased the risk of developing breast cancer later in life.
I encourage Nalgene to focus your attention on such government and academic research, which accounts for most of what we know about BPA.
It is time for Nalgene-Outdoor, Nalgene-Nunc and Thermo Fisher Scientific to live up to the commitment it makes to the environment and its customers by removing BPA from all of its products, including water bottles and children’s products.
Go to: www.breastcancerfund.org/siteapps/advocacy/ActionItem.aspx?c=kwKXLdPaE&b=3374453 to voice your opinion.
Tappening
Watch how it's going? We're all giggling over it! Coke is no commenting? In all my days (retired now), I've never seen that one. That campaign is everywhere? I saw it on Good Morning America. Saw the two guys who started it on a weekend news program a couple of weeks ago. Never heard of either of them, but I love the way they think. Great message and they seemed quite well equipped to deliver it. One of them (not sure which one) seems like a serious pro at interviewing. Very aggressive and in your face. When they disappear because Coke give them a ton of dough to disappear and say nothing...I'll be bummed. Lovin this! Finally a group that has a major corporation looking like a deer staring in headlight! Don't sell your soul to Coke!