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Willow Baum Lundgren is a strategy consultant and new school/word-of-mouth marketer for a networked, on-demand world. She works with entrepreneurs, business leaders, non-profits and authors to take their ideas, brands and platforms to the next level. We help clients think differently and grow cost- effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

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Bookshelf

The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch

Pangea Day: Can Film Change the World?

Submitted by willow on Tue, 2007-09-18 23:00.

That's the idea behind Pangea Day which will bring together millions of people from all over the world through the power of film to create a better understanding of one another. Pangea Day is the "wish" of documentary filmmaker and 2006 TED Prize winner Jehane Noujaim (Control Room (2004), Startup.com (2001)) who we had the good fortune of seeing speak at the Sundance Film Festival.

Listen to Jehane at TED unveil her wish: global acceptance of diversity, mediated through the power of film. The first step? Getting people to understand each other.

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Pangea Day: Can Film Change the World?

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