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Willow Baum Lundgren is a strategy consultant and new school/word-of-mouth marketer for a networked, on-demand world. She works with entrepreneurs, business leaders, non-profits and authors to take their ideas, brands and platforms to the next level. We help clients think differently and grow cost- effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

See Beliefs.

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Best Practices Bottled Water Digital Watershed Environment Lifestyle Music & Entertainment Politics Predictions Social Economics Social Experiments Sustainability Word of Mouth

Bookshelf

The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch

Cool Hunting: Cool Apps for Social Good

Submitted by willow on Wed, 2007-08-01 23:00.

Social Economics

As reported by Cool Hunting:

"From corporate-sponsored "Cool Apps" to niche spin-offs like Bakespace, Virb and I'm In Like With You, online communities are still largely about socializing and/or wasting time. Their potential as powerful tools for the greater good—beyond finding out where the party's at—has been largely untapped."

This post features several sites where social networking meets social change.

"A virtual soapbox for the online masses, the U.K.-based Friction TV is an online forum for public debate launching in the U.S. next month. Like YouTube for social activists, it features largely uncensored content aiming to exercise freedom of speech and catalyze online debate in a social forum."

Read the entire post.

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