This Seth Godin post makes the wonderful distinction between process and content.  As we prepare to publicly reorient the purpose and market position of Small Planet Partners around values -- now manifesting, though  a mere murmur to the subconscious for far too long, I hope to convey process strengths in the work-in-progress that follows.  Please share your candid first impressions, reactions and suggestions to this preview:

Our Commitment

We grow environmentally and socially just businesses.

Capabilities Overview

•    Strategies to enhance triple bottom line results
•    Strategic planning and partnership design
•    Stakeholder analysis, communications, advocacy, and engagement—from consumers and employees to citizens and communities
•    Connecting people with inspiring ideas and cost-effective growth strategies
•    “Earned media” planning: multi-channel content strategy, integrating the web, PR, social media, search, mobile, events and -- the most trusted influence on business and consumer purchase decisions -- word-of-mouth

Unique Expertise
•  Market development / trade relationship opportunities with Ethiopia, United Arab Emirates, Saudi Arabia, Mexico, Central & Latin America
•    Multi-stakeholder (corporate/NGO/government) community-building and collaboration beyond borders
•    Create and broker strategic partnerships / innovative promotions
•    New frontier metrics: word of mouth measurement to predictive analytics
•    Standards-setting: digital rights management, digital storage, recording industry packaging, word of mouth metrics
•    Experience and vast network across industry sectors: consumer, technology, sustainability, music and entertainment
•    Social media, social networking, web 2.0, mobile web

Project Examples
[Past / Present / Future]
•    Carbon credit analysis of Ethiopian sustainable agriculture and housing
•    U.S. market development for Fair Trade, Oxfam GB certified Ethiopian coffee
•    Program design for a market-based (vs. legislative) solution to dramatically increase e-waste (obsolete, broken or unused consumer electronics) recovery for reuse and safe recycling, and accelerate Cradle to Cradle™ product design
•    One of 350 Obama for America staff and volunteers selected nationwide to attend the National Organizing for Change Legacy conference, and inform post-election field organization strategy
•    One of 97 Obama Organizing Fellows in Missouri in July 2008 who helped build statewide volunteer capacity to 255,000 doors knocked and 100,000 face-to-face conversations by November 1, 2008  
•    Social media and community action strategy contributor for 2007 TED prize wish Pangea Day, a four-hour live broadcast from Cairo, Kigali, London, Los Angeles, Mumbai, and Rio de Janeiro to bring the world together to watch films made by the world, for the world to strengthen tolerance and compassion
•    Social media and word of mouth marketing analytics, research, consulting and client service with three leading service providers  
•    Governing member of the Word of Mouth Marketing Association (WOMMA)
•    Managed online communities for multi-platinum recording artists Aerosmith, Christina Aguilera, Anastacia, et al, growing revenues from $58,000 to $7.2 million in less than 3 years
•    History of disruptive innovation work:  Launched MCI “Friends & Family” program which earned 10 million customers in 18 months and boosted US market share 17%, valued at $1.5 billion annually; created three-year strategic communications plan to introduce Mercedes-Benz’ first U.S. manufacturing facility and first American-made vehicle; marketed the Iomega Zip™ and Iomega Clik! ™ storage solutions, challengers to replacing floppy drives/disks and digital film respectively; launch plan for a digital book and product development for a digital music player
•    Introduced the Recording Industry Association of America’s jewel case CD packaging standard, eliminating more than 18.5 million pounds of cardboard and plastic waste per year over its predecessor the long-box
•    Strategic product development/product marketing for Iomega Corporation’s entry into the optical storage market, achieving 1 million unit sales and the #2 US aftermarket share in the first 18 months
•    Led worldwide corporate communications and public relations for Iomega Corporation, managing teams in the U.S., Geneva, Tokyo and Singapore, agencies worldwide and a multi-million dollar budget
•    Managed award-winning environmental campaigns for the Anheuser-Busch “Save the (Chesapeake) Bay” program

Clients & Partner Projects