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We are new school strategy consultants for a networked world where word of mouth is the most trusted means of influence. We help entrepreneurs, business leaders, non-profits and artists take their ideas, brands and platforms to the next level.  We help clients think differently and grow cost-effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

See Beliefs.

Questions/Comments? Contact: Willow

 The Necessary Revolution
Peter Senge, et al  The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch  

AttentionMax
Brandautopsy
Brandplay
Change This
Church of the Customer
How to Change the World
TED