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Willow Baum Lundgren is a strategy consultant and new school/word-of-mouth marketer for a networked, on-demand world. She works with entrepreneurs, business leaders, non-profits and authors to take their ideas, brands and platforms to the next level. We help clients think differently and grow cost- effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

See Beliefs.

Questions/Comments? Contact: Willow

Tags:

Best Practices Bottled Water Digital Watershed Environment Lifestyle Music & Entertainment Politics Predictions Social Economics Social Experiments Sustainability Word of Mouth

Bookshelf

The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch

Dell's "Plant A Tree for Me" Campaign: Offsetting Carbon Emissions and Poor Customer Service?

Submitted by willow on Mon, 2007-01-08 07:00.

Three cheers for Michael Dell who announced at the Consumer Electronics Show "Plant A Tree for Me," a first-of-its-kind global carbon-neutral initiative that plants trees for customers to offset the carbon impact of electricity required to power their systems.

While Dell’s commitment to environment and energy efficiency -- especially encouraging customer action for positive impact -- is admirable, I can't help but wonder if part of the motivation is to offset the company's mishandling of customer service issues that exploded in the blogosphere last year.

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