Social computing is an absolute game-changer for corporate reputation. It’s a fact that we live in a “Nowhere to Hide” connected world: a lesson reinforced almost daily.

This week’s reminder comes from the music industry. It spans geography, chronology and celebrity. This YouTube video claims that for the 2006 song “Do It” on Nelly Furtado’s current album, producer Timbaland stole large segments of a song (originally released in 2000) by Finnish artist Janne Sunni. The video superimposes the two to show similarities.

Understandably some business people are having difficulty wrapping their heads around this. Why? Because it’s terrifying to accept that a single voice can have such profound impact on your business. Ultimately, we believe this is a good thing because it should lead to greater accountability and propel us all to re-evaluate how we conduct business and ourselves .