Oxo: Finding the Problem is 70% of the Way There

Submitted by willow on Mon, 2006-12-04 07:00.

"If you ask people to tell you what problems they have in measuring liquids, they may tell you the glass gets hot, it may break, etc., says Alex Lee, President of Oxo International, creators of one of my personal favorite kitchen tools: the angled measuring cup.

"If you ask them to show you, you witness a highly inefficient process that they wouldn't tell you about because it's the norm."

This NPR interview with Lee teaches two important lessons:

  • to Think Different(ly): no wonder Apple feels the love because their products and packaging, too, embody this brand promise;  and
  • that finding the problem is "70% of the way there," says Lee

 

 

 

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