Sustainability
Unilever's Congitive Dissonance
Submitted by willow on Tue, 2008-02-12 16:34.
At today's DMA talk, I made the point that many-to-many online communication, made uber- efficient via social media, is urging every organization to take note of a new reality.
- Grassroots mobilization is trumping media spend of multinationals.
- Business of all sizes is being held to higher standards of accountability, often by a vocal and well-connected "few."
- Congruity between words and deeds (in operations, customer service, product satisfaction, etc.) isn't optional.
Case in point: Unilver's dissonant brand campaigns for Dove vs. Axe deodorant I only briefly touched on today.
For an entertaining, wonderfully-written version of the full story (so far!) -- complete with illustrative video clips -- visit Brene Brown, PhD's Ordinary Courage blog.
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technoratiTappening: Bottled Water Jujitsu
Submitted by willow on Tue, 2008-01-22 00:34.
How do you foster more mindful consumer behavior?
Take a cue from this sustainability campaign: Tappening, a brilliantly simple brand ambassador program in praise of tap water. Rather, not bottled water.
Their formula? Seems to be:
Blank reusable Nalgene (it looks like) bottles +
1 Logo +
1 Blog with e-commerce capability +
1 strategically placed story in AdAge about a potential PR stunt targeting Coke -- seven months out (!) so whether or not (and how) Coke responds will continue to make Tappening news =
A flurry of blogosphere buzz +
1,310,886 page views as of today.
A very, very nice start. We'll be watching how this one continues to unfold.
How Might An Unknown Einstein Earn Attention Today?
Submitted by willow on Mon, 2007-09-24 20:17.
Albert Einstein B2B Best Practices Bulldog Solutions DTZ i-Think Innocentive Max Planck Simple Human Steve Martin Sustainability
The following article we've penned will appear in tomorrow's Marketing Watchdog Journal published by Bulldog Solutions.
You're invited to submit your ideas for how an unknown Einstein might earn attention in today's media environment for his first published theory.
Submit your idea by commenting on this article below and you could win Steve Martin's fabulous play, Picasso at the Lapin Agile -- and an Albert Einstein Action Figure!
Bottled Water Online Buzz Up 520% Since January
Submitted by willow on Fri, 2007-09-07 19:19.
I knew last summer, the moment credits rolled for An Inconvenient Truth that some critical mass of collective American consciousness was about to change. My husband Mike and I stepped out of the theatre, into the twilight. A silent glance between us confirmed the urgency we felt to lighten our family's environmental footprint. We weren't alone.
The True Cost of Bottled Water
Submitted by willow on Wed, 2007-02-07 07:00.
Thermos, anyone?
TreeHugger reports a revised and staggering study on the true cost of producing and transporting bottled water as calculated by Sustainability Engineer and MBA Pablo Päster at Triple Pundit.
The manufacture and transport of of bringing a litre of Fiji Water to America uses nearly seven times as much water used to make it than you actually drink. As well, one kilogram bottle of Fiji water consumed 26.88 kilograms of water (7.1 gallons) .849 Kilograms of fossil fuel (one litre or .26 gal) and emitted 562 grams of Greenhouse Gases (1.2 pounds).
UN Study: Richest 2% of Adults Worldwide Own 50%+ of All Household Wealth
Submitted by willow on Thu, 2006-12-07 00:00.
If the headline isn't staggering enough, this report from the World Institute for Development Economics Research at the UN University, also says the poorer half of the world's population own barely 1% of global wealth.
This worldwide inequality study is distinctive from various others in that it:
