Social computing is an absolute game-changer for corporate reputation. It’s a fact that we live in a “Nowhere to Hide” connected world: a lesson reinforced almost daily.

This week’s reminder comes from the music industry. It spans geography, chronology and celebrity. This YouTube video claims that for the 2006 song “Do It” on Nelly Furtado’s current album, producer Timbaland stole large segments of a song (originally released in 2000) by Finnish artist Janne Sunni. The video superimposes the two to show similarities.

Three cheers for Michael Dell who announced at the Consumer Electronics Show "Plant A Tree for Me," a first-of-its-kind global carbon-neutral initiative that plants trees for customers to offset the carbon impact of electricity required to power their systems.

While Dell’s commitment to environment and energy efficiency -- especially encouraging customer action for positive impact -- is admirable, I can't help but wonder if part of the motivation is to offset the company's mishandling of customer service issues that exploded in the blogosphere last year.