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Willow Baum Lundgren is a strategy consultant and new school/word-of-mouth marketer for a networked, on-demand world. She works with entrepreneurs, business leaders, non-profits and authors to take their ideas, brands and platforms to the next level. We help clients think differently and grow cost- effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

See Beliefs.

Questions/Comments? Contact: Willow

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Best Practices Bottled Water Digital Watershed Environment Lifestyle Music & Entertainment Politics Predictions Social Economics Social Experiments Sustainability Word of Mouth

Bookshelf

The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch

Obama

Documentary Investors Wanted: Citizen Journalists, Activists and Social Change

Submitted by willow on Wed, 2008-08-06 17:44.

Fresh off an Obama Organizing Fellowship in the swing state of Missouri, I am (working...quickly! :-) ) to raise funds to produce a documentary film -- FROM DENVER TO NOVEMBER -- about the netroots, its impact on Presidential politics and the potential for a brand new model of social change under an Obama administration.

Evidence -- plus my own intuition / experience -- suggest an Obama administration can deliver a new model of social change: a parallel path coordinating top-down governmental change with unprecedented community action, efficiently enabled by web technology, social media, and where both citizen activists and citizen journalists play vital roles.