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Willow Baum Lundgren is a strategy consultant and new school/word-of-mouth marketer for a networked, on-demand world. She works with entrepreneurs, business leaders, non-profits and authors to take their ideas, brands and platforms to the next level. We help clients think differently and grow cost- effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

See Beliefs.

Questions/Comments? Contact: Willow

Tags:

Best Practices Bottled Water Digital Watershed Environment Lifestyle Music & Entertainment Politics Predictions Social Economics Social Experiments Sustainability Word of Mouth

Bookshelf

The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch

Nelly Furtado

Nowhere to Hide

Submitted by willow on Mon, 2007-01-22 07:00.

Social computing is an absolute game-changer for corporate reputation. It’s a fact that we live in a “Nowhere to Hide” connected world: a lesson reinforced almost daily.

This week’s reminder comes from the music industry. It spans geography, chronology and celebrity. This YouTube video claims that for the 2006 song “Do It” on Nelly Furtado’s current album, producer Timbaland stole large segments of a song (originally released in 2000) by Finnish artist Janne Sunni. The video superimposes the two to show similarities.

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