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Willow Baum Lundgren is a strategy consultant and new school/word-of-mouth marketer for a networked, on-demand world. She works with entrepreneurs, business leaders, non-profits and authors to take their ideas, brands and platforms to the next level. We help clients think differently and grow cost- effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

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Bookshelf

The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch

mediated culture

Teaching the Machine

Submitted by willow on Wed, 2008-02-20 16:04.

Google Image Labeler created a simple, addictive global game out of tagging images to improve image search results. If you're online, you're already playing a bigger game with each search, tag and click.

This video from Mike Wesch, Assistant Professor of Cultural Anthropology at Kansas State University, is a provocative primer on how humans are teaching "the machine." Wondering if digital culture is calling us to rethink a few things? Just about everything.