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Willow Baum Lundgren is a strategy consultant and new school/word-of-mouth marketer for a networked, on-demand world. She works with entrepreneurs, business leaders, non-profits and authors to take their ideas, brands and platforms to the next level. We help clients think differently and grow cost- effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

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Bookshelf

The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch

Hillary Clinton

OBAMA: Because of Hanoi Jane

Submitted by willow on Wed, 2008-01-09 14:57.

Barbarella Two words make my Dad Arnold Baum, a WW II veteran who served in the Battle of the Bulge, apoplectic.

Jane Fonda.

Years ago we caught a news clip of Jane, tears streaming, pleading her case against war.

"Bullshit!! She's acting! She's an Oscar-winning actress!" Dad barked at the television.

"She's manipulating us!"

I attempted solidarity, chastising Jane for clomping around that canyon waaay too long in those heels in "The Electric Horseman." Dad didn't bite. Once Hanoi Jane...

So when this clip of a more personable, vulnerable, human Hillary aaaaall ferklempt made the rounds, my gut said: acting.

In contrast, Obama shows a consistency of character that's short in most others. His also-ran address last night was as Presidential as in Iowa.

Hillary's transformation from her Iowa to New Hampshire self has been Kamikaze precise. The critics said...

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