Ecological Intelligence
TIME: 10 Ideas Changing the World Right Now
Submitted by willow on Mon, 2009-04-06 10:41.
"As the global economy has grown, our ability to make complex products with complex supply chains has outpaced our ability to comprehend the consequences — for ourselves and the planet... But what if we could seamlessly calculate the full lifetime effect of our actions on the earth and on our bodies? Not just carbon footprints but social and biological footprints as well? What if we could think ecologically? That's what psychologist Daniel Goleman describes in his forthcoming book, Ecological Intelligence. Using a young science called industrial ecology, businesses and green activists alike are beginning to compile the environmental and biological impact of our every decision — and delivering that information to consumers in a user-friendly way."
Ecological Intelligence is 1 of 10 Trends featured in TIME magazines's "10 Ideas Changing the World Right Now" issue. The other nine trends: 
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