eco-innovation
Company ReDesign: Think in a Circle | Sustainable Life Media
Submitted by willow on Mon, 2009-07-06 14:48.
Pictura Graphics was almost two decades in the graphics and printing business when Paul Lilienthal bought the company in 2003 and began diversifying the client base. After expanding the business into markets that had been untapped by the company, he found in 2007 that more customers were asking for green products and began looking at sustainable materials.
Over 5 years, Pictura Graphics, under new leadership, increased revenue by 70% and infused sustainable principles into the business.
The
ecoImages signage line resulting from that inquiry is made from materials that are either recyclable or made of recycled material or natural fibers. It is eco-friendly in construction, and uses only water-based or UV inks with minimal volatile organic compounds.
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