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Willow Baum Lundgren is a strategy consultant and new school/word-of-mouth marketer for a networked, on-demand world. She works with entrepreneurs, business leaders, non-profits and authors to take their ideas, brands and platforms to the next level. We help clients think differently and grow cost- effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

See Beliefs.

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Best Practices Bottled Water Digital Watershed Environment Lifestyle Music & Entertainment Politics Predictions Social Economics Social Experiments Sustainability Word of Mouth

Bookshelf

The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch

Dean Kamen

Just Wait 'Til We Fight Over Water

Submitted by willow on Mon, 2008-03-31 14:12.

Move over oil addiction. America's got a whole new habit we're getting hip to -- the global water crisis.

"If you think the oil shortage has caused stress -- emotional, financial, political -- wait to you see people fighting over water," offered serial inventrepreneur Dean Kamen on the "Colbert Report" which dedicated an entire episode to the subject.

A brilliant move, Kamen demo'd his water purification system on the show. Capable of purifying any water source -- from poison to a 50 gallon drum of urine, Colbert mused -- the unit, which will cost $1,000 - $2,000 per unit can supply a village with 1,000 liters/day of clean water. Fifty percent of human disease are caused by waterborne pathogens.

And don't miss this hilarious segment on Aqua Colbert, Stephen's own bottled water brand blended from the finest waters of the world.