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Willow Baum Lundgren is a strategy consultant and new school/word-of-mouth marketer for a networked, on-demand world. She works with entrepreneurs, business leaders, non-profits and authors to take their ideas, brands and platforms to the next level. We help clients think differently and grow cost- effectively, despite a dizzying choice of media and marketing options.

We believe Social Economics -- aligning commercial goals with making the world a more sustainable, collaborative place -- is the future of brand engagement.

See Beliefs.

Questions/Comments? Contact: Willow

Tags:

Best Practices Bottled Water Digital Watershed Environment Lifestyle Music & Entertainment Politics Predictions Social Economics Social Experiments Sustainability Word of Mouth

Bookshelf

The World is Flat
Thomas L. Friedman

Green to Gold
Daniel C. Esty and Andrew S. Winston

Word of Mouth Marketing
Andy Sernovitz

The Influentials
Ed Keller and Jon Berry

Purple Cow
Seth Godin

Life After the 30-Second Spot
Joseph Jaffe

Duct Tape Marketing
John Jantsch

Climate Crisis

Bottled Water Online Buzz Up 520% Since January

Submitted by willow on Fri, 2007-09-07 19:19.

AIC I knew last summer, the moment credits rolled for An Inconvenient Truth that some critical mass of collective American consciousness was about to change. My husband Mike and I stepped out of the theatre, into the twilight. A silent glance between us confirmed the urgency we felt to lighten our family's environmental footprint. We weren't alone.

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Faulting Falwell: What's the Harm in Doing Better...Just in case?

Submitted by willow on Tue, 2007-02-27 10:54.

Celebrity & Culture Climate Crisis Shame on You

No surprise that the day after An Inconvenient Truth wins an Oscar, pendulum swinger Jerry Falwell tells his Baptist congregation in Lynchburg that "the jury is still out" on whether humans are causing -- or could stop -- global warming.

Are environmentalism and evangelism any less compatable than, say, breathing and praying?

Jerry: why the binary, either / or proposition?

Doubts and debate are part of the process. Meanwhile, what's the harm if each of us do our part to protect ourselves and our planet?

Maybe that's God's grand plan anyway.

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