Small Planet Partners was founded on the premise that sustainable business success will rely more and more on two principles:

1. Digital Social Dynamics - The Internet and new digital technologies are transforming our culture and how we must conduct business. Misdeeds by institutions and a cluttered, on-demand media landscape have contributed to word of mouth "marketing" emerging as the most trusted and fastest growing form of "marketing." The trick is to find new ways to become part of conversations that occur naturally between people.

2. Social Economics - Considering environmental, social and economic success in business practices is no longer a nice-to-have. Consumer choice and social goals are melding in the marketplace. People are savvy. They value the opinion of each other and the truth of their brand experience over any advertisement.

Your brand is the sum of your stakeholders' experiences. The Internet is their megaphone and your channel to more efficiently align your operational, commercial and brand goals (when possible) with making the world a better, more sustainable, fun and collaborative place.

For authors and filmmakers, this means telling powerful stories that explore multiple truths and humanize complex social issues. For brands, entrepreneurs and non-profits, it's thinking and acting in new ways in our noisy, networked world.

We maintain that genuinely socially responsible, earnestly sustainable organizations will achieve disproportionate success.

With that as our foundation, we believe:

Brands simultaneously can build equity and be a catalyst for positive change their customers will value.

Individuals are busy, distracted yet inherently well-intentioned. Progressive organizations can partner with constituents in creative ways to strengthen relationships and make positive impact.

Marketers Must Take A Long View

Egg-vertising? Mentos/Coke geysers? Puh-leeze.

Building a loyal following in a noisy, networked media environment isn’t a numbers game. It’s about relevance, relationship and being of value to an influential few.

It's about doing right by all your stakeholders. Capturing their attention in ways that delight, spark conversation.

If you’re spending marketing dollars on anything that's not worth telling your best friend about, you're wasting your Benjamins.

Fix real problems for your customers before you spend a dime on marketing.

Why not do business with only those we respect, enjoy, trust and will tell it to you straight? Discover how we think. Find out what shapes and moves us as people to see if we're like-minded.

Advertising on eggs is clutter, not clever. This is the antithesis of the future, or at least we will do everything in our power to make it so.