Founder Willow Lundgren is a social entrepreneur and new school marketer for a networked global economy.  Since its 1999 founding,Small Planet Partners has shifted focus to global issues of waste, water, agriculture and energy.  SmallPlanet Partners creates "triple bottom line" projects and consults with clients who do the same. 

Small Planet Partners/MENA is a division that bridges the West with Middle East-North Africa (MENA), through business ventures with positive  social and environmental  impact.  As part of a nimble consortium, we attract and harmonize companies, technology and investment.

Small Planet Partners is currently engaged in:

- Developing a national household collection service for electronic waste.  The project aims to increase recovery and safe disposal of household obsolete electronics by aligning the goals of manufacturers, recyclers and the public sector, while offering consumers convenience and incentives.

- Securing international contracts for a water treatment technology that converts sewage and organic waste into 90% pure water and organic fertilizer in eight-minute cycles. 

- Building a partnership among Oxfam, private and public investors, to bring the first composting facility to Ethiopia, and facilitate market linkage for Ethiopian farmers.

- Delivering business, marketing and investment services to a patent-pending, organic, polymer-based water technology that retains moisture in soils and strengthens root structure in grasses and trees.  In the Phoenix area where a golf course will consume 1 million gallons of water for turf maintenance, and evaporation is estimated at 22%, this technology can offer savings of approximately $1,500 per day.

Willow’s roots are in marketing, communications and business development, working with Fortune 500 consumer brands at two NYC-based Omnicom agencies.   Drawn west by the technology industry, Willow led worldwide corporate communications and public relations for Iomega Corporation when our aim was to set a new industry standard by replacing the floppy disk.  In 2001 -- years before BusinessWeek proclaimed, "Blogs Will Change Your Business" -- Willow entered the social media vortex by managing online communities for Aerosmith, Christina Aguilera, et al, and in 2005 helped triple sales for a blog analytics company (acquired by J.D. Power).

Associations

Speaking Engagements:

Publications:

  • "Backyard Composting Unites Four Families," Greenability magazine, March/April 2010
  • "Four Lessons B2B Marketers Can Learn from Einstein, a Waitress and a Wild & Crazy Guy," Bulldog Solutions' Marketing Watchdog Journal. September 2007
  • "Marketer, Beware: The Threat of Blog Spam ("Splogs") to Word of Mouth Marketing & Market Insight." Paper prepared for the book Measuring Word of Mouth, Volume 2 published by the Word of Mouth Marketing Association. May 2006